Texas HNT BUX cap showing the embroidered Texas hunting logo
THE SHORT VERSION

NOT GENERIC OUTDOOR MERCH.

HNT BUX started in Texas with one cap and a logo a few buddies wanted. The idea was simple: hunting apparel that didn't feel tactical, didn't feel novelty, and didn't feel like a costume.

Gustavo Alarcon runs the brand and keeps the shelf small on purpose. Caps carry the look. Tees handle daily wear. Hoodies cover a 4 a.m. start and a long sit. If a piece doesn't earn its spot, it doesn't make the cut.

It's gear for the truck, the blind, the feed-store run, and town after the weekend's over.

WHAT SHAPES US

WHAT WE ARE ABOUT.

Apparel for deer hunters. Plain, rugged, Texas-rooted. Worn in the truck and the blind.

DEER HUNTERS FIRST

It starts with deer season. Camp mornings, scouting drives, and the guys who'd rather talk stands than trends.

TEXAS IN THE BLOODLINE

The logos, colors, and Farm Road custom work pull from Texas as much as from hunting.

GEAR OVER HYPE

Caps, tees, and hoodies. No gear-tech promises. Just pieces built to get worn out the door.

SMALL-SHOP ACCESS

Questions, custom ideas, and order help go straight to a real inbox, not a help maze.

BEST SELLERS

WHAT'S MOVING RIGHT NOW.

Four pieces customers come back for.

Flagship Cap Texas HNT BUX cap front view

Texas HNT BUX Cap

Texas embroidered on the front. The cap most people start with.

$25.00

Shop the Texas Cap
Hero Cap HNT BUX Antlers Cap in heather grey with gold antlers embroidery

HNT BUX Antlers Cap

Gold antlers on a Richardson 112 trucker. Five colorways.

$25.00

Shop the Antlers Cap
Daily Wear HNT BUX T-Shirt front view showing chest graphic

HNT BUX T-Shirt

Soft cotton tee with the HNT BUX graphic on the chest. For warm days and weekends.

$20.00

Shop the Tee
Cold Mornings HNT BUX hoodie front view

HNT BUX Hoodie

Heavyweight pullover for cold sits and winter weekends.

$50.00

Shop Hoodies
FROM CUSTOMERS

WHERE THEY SHOW UP.

Real customers, real wear.

Started with the Texas cap. Didn't think I'd wear a cap that much — ended up putting it on every day.
Jordan H. Junction, TX
Got the hoodie for early-December sits. It's the first thing I grab when it's still dark out.
Braden L. Mason, TX
Had him run a Farm Road number on three caps for the family lease. Turnaround was fair and the stitching was clean.
Dustin P. Goldthwaite, TX

PROUD SUPPORTER OF THE CALIFORNIA DEER ASSOCIATION

HNT BUX donates gear to the California Deer Association. Conservation, habitat work, and the next generation of hunters — that work matters.

START WITH A CAP.

Pick one off the shelf. Add a tee or hoodie if you need a layer. Custom work is there if you need a Farm Road number or a camp name.